5 Tips for Using Twitter Professionally

The big question most people have trouble figuring out on their own whether or not they should have one Twitter account for their personal use and one for their professional use, or just one account. The key aspect in making this decision is to determine how appropriate your tweets are on your personal account – if they are appropriate then you can combine your personal account with your professional account.

Here are five tips for using Twitter to build up your online presence:

1. Profile Picture Should be a Photo of YOU

Don’t use a photo of your business logo, a pretty picture, or whatever – use a picture of yourself so people know there is actually a real person behind the username.

2. Include Your Website or Blog in Your Bio

This is great for SEO purposes! When you are writing your bio, ensure you detail exactly what you do in your profession and include either your business website or your personal blog – whichever you want to drive traffic to.

3. DO NOT Use Auto Direct Messages

I can’t tell you how unbelievably annoying this feature is! It’s not “connecting”, it’s not polite, and from personal use, I find it extremely annoying when people who I follow automatically send me a completely automated direct message.

4. Use Hashtags When Appropriate

You don’t’ have to hashtag words such as “the” or “work”, but for terms such as “digital marketing”, “SEO”, or “Twitter”, you should always use hashtags when appropriate because that helps you show up in Twitter searches so other like-minded people can find you and connect with you

5. Utilize URL Shorteners

URL shorteners such as Hootsuite are fantastic not only for allowing you more room in your tweets to put more content, but also for allowing you to track who is clicking on your links. Sign up for Hootsuite or TweetDeck for free! I really hope these tips have helped you in your Twitter quest! For more great Social Media Marketing Campaign, check out www.ExpressYourselfMarketing.com