Tuesday 25 September 2012

3 Twitter Strategies to Increase Interactions

Twitter is one of my favorite social media networks to interact on because it offers so much more communication and less barriers than other social media networks such as Facebook. On Twitter you can follow others, you can tweet out to them, retweet what they tweeted, and reply to their tweets. It’s a great social network to find others who are interested in similar things to you and interact with people literally all over the world. So here are three strategies I’ve used successfully to increase my Twitter interactions:

Participate in Follow Fridays

One thing EVERY Twitter user loves is a shout-out. It shows that you are engaging, interacting, and are interested in connecting with others. So participate in #FollowFridays by choosing your favorite Social Media Marketing Campaign.Twitter users of the week and post a tweet using hashtab #FollowFriday with those users usernames. Great way to build relationships!

Thank New Followers

Although it is “Twitter ettequite” to follow new followers back, they don’t HAVE to do it. So usually first thing in the morning I’ll send a quick tweet out to thank all my new followers. Obviously if you have 100+ new followers each day this will be very difficult, but if you have 5-20 new followers each day, it can really help to show others you are engaging and interested in connecting. And it’s just Twitter manners!

Put a Spin on the Class Retweet

For you to just click the “Retweet” button to show that you enjoyed something is not only old-school, but it leaves little room for engagement. So instead, the next time you see a tweet that you enjoyed, copy and paste the tweet into a new tweet, place “RT”, and add a little note such as “Great article” or “I agree!”.

I hope these Social Media Marketing Firm and their tips have helped you and if you have some of your own Twitter strategies that have proven to be successful, please feel free to share in the comments below!

Don’t forget to follow me at @jillmaceachern

Saturday 1 September 2012

5 Strategies For Utilizing Twitter

Twitter has definitely become one of my favorite social media networks because the communication flow is so much more open compared to Facebook. You can do searches on interests without having to worry about security issues, and you can really build up your network in a much more informal way compared to other social networks. Here are five strategies you can utilize to get more from Twitter for your brand:

1. Offer Value

Posting tweets like “I offer graphic design” is more than likely not going to get you ANY clicks because it offers no value whatsoever to the user, unless they happen to view your tweet and really are urgently in need of a graphic designer. However, if you tweet out articles and blogs (that don’t necessarily have to be your own) such as “5 Awesome Business Card Designs” or “Top 5 Logos of all Time” – those types of tweets grab the attention of the user and cause more clicks.

2. Use Hashtags

Just like a diet, moderation is key when using hashtags. If you use eight hashtags per tweet, then the value of your tweet decreases significantly. I suggest using one to three hashtags per tweet, and ONLY use hashtags which are relevant to the information in your tweet.

3. Use a URL Shortener

I use Hootsuite to manage all of my Social Media Marketing Campaign platforms, and of course Hootsuite offers a great URL shortener that also allows you to track your URLs click-troughs’. A URL shortener is important for two reasons: (1) It allows you more room for content in your tweet; (2) Allows you to track which type of content is getting the most click-troughs’.

4. Ask for Retweets

Don’t be afraid to ASK for a retweet. You would be completely surprised at how successful this strategy is. I do it all the time, especially when I’m tweeting out my blog posts, and you would think it sounds desperate, but it’s a great strategy and most people who are actually interested in the content in your tweet, WILL retweet it.

5. Call to Action Just like ANY Social Media Marketing Firm strategy, you NEED to include a strong call to action. The perfect tweet will include valuable content at the beginning, a call to action, followed by the shortened URL, and if you have room, hashtags. A call to action could be something as simple as “Download this!”, “Click here!”, or “Check this out!”.