5 Tips for Creating a Kick-Ass LinkedIn Profile

I don’t need to tell you how amazing LinkedIn has become for making great connections with others in your industry, finding jobs, and joining interesting discussions. But I also see so many people not fully utilizing this great social media network. I actually found my current job through LinkedIn so I’m a big believer in the social network and love to help users fully utilize it! Here are five tips for ensuring your profile gets noticed:

1. Use an Appropriate Profile Pic

I’ve seen some people choose profile pictures that are better off as Facebook profile pictures because they are just not appropriate. Your LinkedIn profile should be semi professional – not you doing a keg stand or partying in Cancun. You should be smiling, be appropriately dressed, and be alone in the picture with the Social Media Marketing Firm .

2. Enter Your Education Info

Potential employers who think you might be suitable for a job WILL want to see your education. So fully fill out your educational information such as what school you went to, what program you took, what extra curricular activities you were involved in. This is also great for college buds to find you on LinkedIn.

3. Go Social

LinkedIn is also great for allowing people to connect with you outside of LinkedIn such as on Facebook, YouTube, and Twitter. So ensure that you connect your LinkedIn profile to all of your other social media networks – as long as they are appropriate!

4. Show ALL Appropriate Job History

If you graduated with a business degree and in the past you’ve held two marketing internships and worked at four cafes – do not include your café jobs on your LinkedIn profile! Only include jobs that are relevant to your current job search.

5. Optimize Your Summary

LinkedIn offers a Summary section on each users’ profile page and this is where search engine optimization comes into play. For the first paragraph of the Summary include a realistic summary of who you are, your experience, and your future career goals. Then add a space, and enter all the keywords that are relevant to you such as “marketing, finance, etc.”. This will not only help in LinkedIn searches, but searches on Google.com as well. These Social Media Marketing Campaign will help to improve your web presence.

Hopefully these tips have helped you and don’t forget to check out www.ExpressYourselfMarketing.com for more greatblog posts!